Google Adwords – Your Guide to Pay Per Click Marketing

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PPC is an abbreviation for Pay-Per-Click advertising, and is one of the most exciting and prolific web traffic methods in Internet Marketing today.

The fundamental procedure of PPC, is where website owners, offer ad space to other businesses, however, thebusinesses don’t pay the website owner up front for the ad space, they do as the name suggests, pay a certain amount per click their ad receives.

Most businesses locate their pay-per-click advertisement campaigns on search engine pages, online directories and popular social network sites. The reason why these types of sites are popular for PPC campaigns is because they generate millions of viewers every single day, thus increasing the possibility of more potential customers seeing the advertisement,

Additionally, the PPC advertisement will be ineffective if it is not placed amongst closely related content and keywords. It is all good and well having a PPC advertisement on a site such as Google or Facebook, but if it isn’t located on pages that are closely linked to the product or service that you are selling, the results of the PPC campaign are highly likely to turn out negative. Being placed amongst closely related content allows a process called sponsored match to take place. Sponsored is when a business can efficiently target potential customers searching for their niche, these types of customer are more likely to purchase also.

PPC advertising can be set up very quickly and provides a great deal of information to measure campaign performance. You only pay for “click-throughs” so it can be a highly cost-effective form of advertising when implemented correctly. Cutting-edge analysis, strategic thinking and persistent management are just three procedures that need to be consistently implemented in order for a PPC campaign to be successful. By continually assessing and adopting your tactics you can ensure that your campaign is optimized; maximizing your return on investment.

The literature within your PPC advertisement must be accurate and effective as this is the most vital component of your PPC campaign. The key aim of the advert is attract viewers to your website and potentially purchase, however, most PPC’s only allow a maximum of 100 characters, therefore your message needs to be short and compelling in order for it to achieve results.

Listed below are a few key pointers that should help you when writing your PPC advert:

• Simplicity of your content is vital!
• Don’t use up all of your content allocation with meaningless keywords. Pick the most effect ones and use them.
• If you only target a certain area e.g. Hampshire, you must be specific to that area.
• If you have a time-related benefit, ensure that you mention it. This will form a sense of pressure on the viewer to buy.

All being well, PPC does pose a possible threat.

Popularity of the keyword that you are using is the fundamental determinant when it comes to cost. The more the keyword is sought after, the higher the cost will be. This could make it near impossible for you to get the targeted terms that would yield the best results for your business.

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