Digital Doctor: A blog about blogs

General Reading Time: 2 minutes

If you run a business and wondering if blogging is worth the time and effort. The answer is a resounding yes! Blogging regularly can help drive traffic to your site, attract potential clients and more importantly turn them into paying customers. But don’t be fooled blogging isn’t as easy as it seems. It’s not just a place to have a bit of a rant, or to mindlessly comment on industry news, there’s a bit more to blogging than meets the eye. So if you are looking to start your very own to help grow your business, read these helpful tips and tricks and get to grips with the art of blogging.

Firstly I’d like to begin by letting you know how many blogs are on the internet. WordPress alone has over 63 million blogs, while boasts an incredible 44.6 billion blog posts. So it goes without saying that your blog has to be worth reading. Take a unique spin on things speak up but most of all be passionate about what you’re writing about. Your readers can tell if your hearts not in it.

Secondly take the time to find the right platform, Blogger and WordPress are two of the most popular. Blogger is ran by Google and free to use, however if you’re using a blog for business purposes I’d definitely recommend WordPress. It’s easy to use and manage and the more popular choice.

It’s really important to find your niche market; you can’t blog to every Jack and Harry. As a business you should know who your target market is anyway, and bear them in mind when you’re writing. If you’re a financial company chances are, your readers don’t want to hear about Burberry’s latest collection.


Be beautiful. Content is hugely important when writing, no one is going to read a poorly written blog. But images are equally as important. Use bright, big, and bold images that make a statement and showcase your blog and more importantly your business. Also use images that are relevant and that are there for a reason.

Patience is key with blogging. You’re not going to be a huge success over night, so be patient and see your fan base gradually increase. Saying that do use social media platforms to promote your blog, if you have a business website, dedicate a section solely to your blog and encourage readers to comment and interact.

The most important tip I can give you is to put your personality across, and reflect your businesses qualities. Take time in developing your writing style and approach. Your readers want to see the person behind the post, and what they have to say.

Blogging is a fantastic way to connect with your customers, inform them about your company, comment on industry trends and news and encourage interaction. So if you’re a business looking to expand, start blogging now, and reap the rewards.