10 marketing tips for small businesses
Marketing your business is one of the best ways to increase your sales, develop your brand and grow your business but for small businesses it can feel like quite a challenge to take a small brand and build it from the ground up.
These simple marketing tips for small businesses will help you to grow your business online!
Great, helpful, content
Regularly posting interesting and helpful content on your website does two things. It helps your website rank higher in search results and presents your business as a useful resource for information.
Get smart with social media
Social media is one of the most powerful tools for marketing a small business and best of all it’s FREE. With social media you need to make sure that you are posting engaging and interesting posts that will encourage people to click through to your website.
Facebook Paid Advertising
Changes over the past few years have made boosted posts and Facebook ads much more effective at increasing your reach than regular posts. With paid Facebook posts or paid ads you can reach a very specific audience with a budget you are comfortable with.
Know your audience and put them first
The real secret to getting quality enquiries is to fully understand who you are targeting. Understanding who your customers are, their likes and dislikes and what they need will help you increase the value your business can offer them. Knowing this information early on will help you to engage them long after the sale and will put you ahead of the businesses who don’t put their customers first.
Local Voice 4 Pages
Bring your product straight to the people who want it. If you offer a local service then letting people know about it through a local voice for page on Facebook or a local forum is one of the best ways to achieve this.
Survey your customers
After your customer shows interest in your product/service or makes a purchase ask them for some feedback and find out more about them and why they needed your product. This will help you better understand the need you are fulfilling and aid you in the way you market your business going forward.
Use the calendar
Consider major events and dates coming up in your industry. If you can find ways to get involved with or create content around these dates then you will be in with a chance of increasing your reach and gaining new business from people who are genuinely interested in that topic.
One of the most simple and effective ways of marketing your business is t network and meet with people in person and having a well designed, quality business card is a great way of helping people to remember you. Your business card needs to represent your business in a very simple way so make sure that it matches your brand and has all of the information they need to contact you.
Email is still today one of the best ways to reach your customers. Whether they have bought from you before or have simply shown an interest, sending regular emails with promotions and information that will encourage them to buy from you will grow your business and, over time, create a loyal customer base. Find out more about email marketing on our blog!
Update your website
Take a look at your website and ask yourself – could this do with an update? Your website is the best form of advertising your business. Make sure that it looks as amazing as it can. Of everything on this list, this one is possibly the most important and unfortunately, most expensive but his will be the thing that helps you grow your business.