1. Social Media
Social media has become a huge way to connect with customers and clients on a personal level. It is near enough essential these days for a business to have a Facebook and Twitter page as well as other social media sites such as LinkedIn and Google+.
Facebook now offer PPC (pay per click) adverts where you can pay very little to promote your page to a certain audience or create an advert for your business. This has been seen to be very successful as you can reach a large amount of people easily. They could then become potential customers.
Twitter has become a brilliant way to get noticed. By using the correct hashtags and tweeting relevant, interesting content it is easy to engage with people.
Blogging is a great way to promote your business. You can show off what you know and prove that you are an expert in your trade. You can also link build by guest blogging on other websites. This costs nothing, just the time it takes you to write the blog but it can be very effective.
3. Press Releases
Press releases are completely free promotion. It is easy enough to write an article about your business; however it needs to be interesting and gripping for an editor to decide to publish it. Choose something you think will be interesting for people to read about your company, a niche, and pitch it to local newspapers, magazines and online.
Getting your business logged in directories is easy. Look online and find relevant directories to add your company too. This will make it easier for people to find you.
Apply for awards. A business that can say it has won awards automatically looks better to the audience. Applications don’t usually take too long to put together and there is no harm in applying to as many as you can find because winning one will look great.
Let us know in the affordable ways you promote your business in the comments section below or tweet us @Damteq!